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Building Your Personal Brand
Ingrain Social Media Tip of the Day #15
Build a brand and start marketing for yourself, even if you work for an agency
If you work for an umbrella company or agency (Insurance, Real Estate, Marketer, Freelance Agent, Hair Stylists, Nail Tech, the list goes on and on), you are often walking in murky waters when it comes to marketing. Do you market on behalf of yourself, or does the agency/business handle the marketing for you?
Should you just go with the flow, or take the reins and design your own future?
These are all very solid considerations of any agent. Most simply assume their agency/business will market the business well enough that they’ll stay busy and have a steady flow of clients. Essentially, they leave the branding and marketing to someone else and trust that they are reaping the benefit. This is a BIG mistake…
Because an agency/business has multiple agents working for them, they are required to be fair to each person, and as such, they do not market for YOU. Although this is understandable, it isn’t in your best interest if you want to grow and flourish in your industry.
Not all agencies/businesses will allow you to self-brand or market on your own, and some may even have a contractual agreement against it. Try to avoid this if at all possible.
However, if the agency or business you are working under allows you to market on your own behalf, you should always put in the additional time and effort to create your own marketing strategy and craft your own brand image. This will give you a leg up on all competitors (even those in your own office!) and will help you to have a solid foundation to grow from.
Some easy self-branding tips include:
•Make your own slogan/tagline
•Create great marketing materials that stand out, such as; business cards, brochures, and other printed materials
•Get branded merchandise to hand out
•Create your own website and social media pages that you maintain and upkeep
•Start creating great content that helps you stand out in your industry
Previously, I did a 3-part branding series to address all the elements of creating a brand of your very own. Starting with;
What is a brand?
When you think of the term brand, what comes to your mind? What do you think about when somebody says here’s how to build your brand? Do you think it applies to you or do you normally think of larger companies and businesses? I would love to know your thoughts on this, so please leave a comment below with your thoughts around the term brand.
As independent agents and as freelancers, sometimes you might not identify with the idea of building a brand or the term personal brand.
The dictionary definition of brand is: An identity or an image regarded as an asset.
It’s a bit ambiguous and a little vague in terms of a definition of what a brand really is. So, I delve into the whole thing a lot further. Read more here:
Mandy Davis is the author of The Social Sell: Your DIY Guide to Utilizing Social Media for Branding, Marketing and Sales, and a social media native with a passion for helping people take the mystery out of social media marketing.