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How Your Facebook Contest is Violating the Terms of Service
Ingrain Social Media Tip of the Day #1-
It is against Facebook policy to ask people to share a post to enter a contest OR to ask them to tag a friend OR require them to “Like” your page
Did you know? It’s against Facebook policy to ask people to share a post to enter a contest OR to ask them to tag a friend?!?
Most people do not know this, but… Most marketers do.
Because Facebook doesn’t often enforce this, they do kind of a dance around the rules.. it helps their page reach and numbers.
You see, if you hire someone to manage your Facebook page, they are inclined (and often incentivized) to show growth and activity. It’s their job.
A shortcut or Facebook hack to grow a page easily is to run a contest and ask people to Like the page to be entered. Often, it will look something like one of these, maybe you’ve seen them before?
Example #1- To be entered to win, you must do all of the following 1. Like our page 2.Comment and like this post 3. Share this post with your friends. Only people who complete all 3 of the required actions will be entered.
Example #2- To be entered to win, like this post and tell us in the comments why this prize would be great. For additional entries, share this post with your friends.
There are other wordings and scenarios, but they’re typically something similar to the ones posted above.
Why is this an issue?
Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
What the Federal Trade Commission Says…
Additionally, contests and sweepstakes are required to be in accordance with Federal Trade Commission guidelines which require full transparency and fairness.
After finding a contest that was clearly trying to pull one over on their fans in a really reckless way (in my opinion), I thought it was important to touch on this. Learn more on Episode 7 of the Ingrain Social Media Podcast, The Dos and Don’ts of Running a Facebook Contest
Mandy Davis is the owner of Ingrain Social Media a boutique, digital marketing agency in Bend, Oregon that specializes in digital marketing with an emphasis on social media marketing. Mandy helps clients from all walks of life and industries get their brands found online.