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If you’re like the majority of businesses using social media, you’ve been stuck a time or two on coming up with great content that will get you the engagement you desperately want from fans and followers. This is usually due to shallow content that doesn’t retain fans for long. Mandy is going to tell you how to find your social media story with her top 6 tips to create great content that will build brand advocates for your business.
How to Find Your Social Media Story
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Mandy with Ingrain Social Media here. Today I’m going to talk to you about how you can find your social media story so you can connect with people online in an organic way that is going to help you grow a following that is genuinely interested in what you have to share and will become an advocate for you over time. These are going to be the people that are so interested in what you’re sharing, that they are going to be interacting with your posts and helping you to grow your fan base.
We have 6 of our top tips to get you there, let’s dive right in.
Talk about local events your business might be participating in. Events that you support or sponsor. Even things happening locally that you are just really passionate about, anything that will get your local audience excited about what you’re sharing. This may include, volunteering, company benefits or nonprofit sponsorships. These kinds of things are all great, local content.
A lot of people miss this and it seems obvious, but telling YOUR story, the story of your business. Every business, entrepreneur or owner has a unique story. It can be how your business was built, or unique challenges you’ve had. Did you go through the recession of ’08/’09 and have some unique struggles or a victory come out of it? We want to hear about what makes you and your business great, and this is an awesome way to allow people to really get an emotional connection with you and that’s going to build lifelong followers, people that genuinely support what you’re doing because they feel like they’re a part of it because you trusted them enough to share that with them.
Most businesses have a particular niche that they are a part of. Whether it’s a product niche or a service niche, there’s probably something that you do within your niche that’s unique or different or adds value, and people won’t know that unless you step out of the box and tell them about it. So, thinking niche and talking about what you’re doing uniquely within your niche is a great way to connect with people and to show them that you’re doing something different.
This is my favorite, and I love to do this online especially on Instagram and Facebook. People are just going through their day waiting for something to come along and breathe life into what they’re doing, or to connect with them. So, inspiring people is such an amazing way to really create a heart-to-heart connection with somebody and you can do that through quotes, you can do that talking about your unique struggles and challenges when you talk about how you overcame them… Whatever way you’re comfortable doing that. It’s going to be unique for you, and it’s going to actually help people to connect with you even more. We can all use a little more inspiration, especially in social media!
Another one of my favorite ways to connect with people on the internet is to educate people. There’s something you are doing right now that not everybody knows how to do, or understands how it’s done. Taking a few minutes to educate people following you will go a long way. This could be explaining your processes, explaining your customer service or introducing your employees. Educating people on your business or even how something is made or what goes on behind-the-scenes are all ways that you can uniquely educate your audience.
This is a great one! If you’re funny, be funny. If you’re really good at creating great artistic images or drawings, anything that’s going to make people feel entertained… do that! As long as it fits within your brand and your business and what you’re doing online.
It’s important to be authentic to your business and dig really deep into what is unique about you. People want authenticity and they want you to be REAL. Do this, and you’ll always win!
Mandy Davis is the owner of Ingrain Social Media a boutique, digital marketing agency in Bend, Oregon that specializes in digital marketing with an emphasis on social media marketing. Mandy helps clients from all walks of life and industries get their brands found online.