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Holiday Posts on Social Media
Ingrain Social Media Tip of the Day #13
Acknowledge holidays in your own, personal way
Social media is meant to be a space where people can connect with you and your business. An important element of creating and cultivating this connection is authenticity, and we can only be truly authentic when we are being our real selves.
Use holiday posts as a chance to connect with your audience, here are some great tools to create engaging graphics:
Why Holiday Posts on Social Media work
- They are engaging
- Posts are relevant & timely
- Holiday posts are shareable
- Holidays can evoke emotion allowing you to connect with your audience on a deeper level
The Holidays are a great time to have fun being authentic and connecting with your social media audience. Instead of ignoring the special days, take the time to celebrate them in your own unique way and allow fans/followers to see (perhaps) a different side of you than they may otherwise get to see. Use this as an opportunity to ask them about their favorite holiday memories, or what they look forward to the most, and get to know your fans on an even deeper level.
Mandy Davis is the author of The Social Sell: Your DIY Guide to Utilizing Social Media for Branding, Marketing and Sales, and a social media native with a passion for helping people take the mystery out of social media marketing.