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There is a tremendous amount of contentious posts on social media recently. This happens every time there is any political topic, shift or event that is publicized greatly. These posts, articles, opinions, and comments shape how we perceive the people we interact with. Often going so far as to make people lose respect for or disassociate with another person they once thought as a friend.
This is one of the major downsides to our social media culture… text has no context, and unlike a conversation which has two-sides, the information is being pushed often with an agenda from the person posting it no matter how “innocent” it may seem.
I bring all of this up for 2 reasons-
1. I have always discouraged political posts on social media. Regardless of how innocent you think they may be, I promise you that known or not, you are 100% alienating people from your sphere. Most people will not tell you that they have hidden your posts, unfollowed your, or unfriended you altogether, they’ll just do it. In doing this, they also have a sour opinion of you as a person because your beliefs may not align. You may be set in your convictions enough to think it’s worth it… It’s not. Not if your business is based on relationships.
2. If you are walking the straight and narrow and want to avoid the negativity that comes with other people beliefs and views being thrust at your constantly (as I do!), you don’t have to unfriend people you otherwise care about. Instead, you can simply add them to a list on Facebook until the political storm passes, or leave them there and check in every once in a while…
The video posted demonstrates how easy it is to create a list on Facebook. This is not limited to political posts either.. You can create a list for other industry professionals or partners, examples include: Lender list, Realtor list, Title Co. list, and so on and so forth.
Mandy Davis is the author of The Social Sell: Your DIY Guide to Utilizing Social Media for Branding, Marketing and Sales, a Keynote & Business Speaker and a social media native who specializes in social media training and education.