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How To Repurpose Blog Content for Social Media
Ingrain Social Media Tip of the Day #10
Repurpose your content to stretch content and cater it to the various platforms
Most of us struggle to create enough valuable and engaging content to keep consistent on all of the platforms we’d like (myself included!). If you already blog regularly, learning how to repurpose blog content for social media is a great way to take useful content you’ve already created and distribute it in another way to reach a broader audience. You can also reverse engineer this process if you are an avid social media user who needs blog content!
Why should you repurpose blog content for social media?
•Gathering enough valuable content to fill your social media feed continually can be time-consuming
•If you blog regularly, you already have access to great content
•Posting links to your blog posts over and over gets dull and engagement can suffer
•Repurposing blog content allows you to dress it up in different, more exciting formats such as images, videos, slideshows and more
How to Repurpose Blog Content for Social Media
There is no limit to how creative you can get at content repurposing. By breaking larger blog posts into smaller pieces, you will have more social media content to share. This will help you to stay more consistent, get more followers and increase your engagement. Feel free to take this list even further and get creative!
- Use quotes from articles to create a quote graphic or social media post
- Break apart a blog post into excerpts to use on Facebook, Twitter, LinkedIn, etc.
- Make “Tip of the Day” or “Pro Tip” content using points from various articles
- Take small clips from videos and post snippets to your social media feeds
- Vloggers, use single points or great quotes from your videos and post individual clips
- Break audio into sound-bites to get a point or an interesting quote out to your followers
- Product or service reviews can be made into a graphic with the product/service name, number of stars and a quick synopsis of your full review
- Break out “Top 10” lists (or the like) into single points that can be individually posted in graphic, video, audio or text format
Using this strategy, you can easily get 5-10 smaller pieces of content from one longer-form piece of content. Get creative and have fun!
Mandy Davis is the author of The Social Sell: Your DIY Guide to Utilizing Social Media for Branding, Marketing and Sales, and a social media native with a passion for helping people take the mystery out of social media marketing.