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Welcome to the Ingrain Social Media Show with host Mandy Davis. In this episode we discuss how to run a contest on Facebook, the FTC guidelines and Facebook rules.
How to Run a Contest on Facebook
Running a contest on Facebook carries more responsibility than most folks realize. Not only does Facebook have clear and specific rules regarding what is and isn’t allowed, the FTC has guidelines and regulations that must be adhered to.
Common mistakes marketers are making with Facebook contests:
1. Requiring people to “Like” the page
2. Requiring people Share a status to enter
3. Requiring a purchase or making it difficult to enter without a purchase
Detailed explanations of each tip are covered in the episode. To listen, simply press play above.
Today’s FREE resource-
On today’s show, we announced a free resource for you to utilize to improve your social media marketing. We will have a free resource available each week. This week’s free resource is our Facebook Contest Checklist which will walk you through creating a successful contest on Facebook.
Mandy Davis is the owner of Ingrain Social Media a boutique, digital marketing agency in Bend, Oregon that specializes in digital marketing with an emphasis on social media marketing. Mandy helps clients from all walks of life and industries get their brands found online.