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Welcome to the Ingrain Social Media Show with host Mandy Davis. In this episode we discuss How to Create Social Media (and life) goals that will stick. Mandy explores the top 3 things that hold us back from achieving our goals, as well as the 5 things that will help us make our goals stick once and for all.
How to Set Social Media Goals
What keeps people from reaching their goals?
1. Goals are too vague
If you don’t know where you are going, it can be very difficult to get there. A common goal and a great example of a vague goal is wanting to loose weight. A lot of people will set a goal to loose weight without setting an actual goal of how much, in what time period and how, leaving it wide open and likely to fail.
2. Lacking a higher purpose
This is the WHY, why are you setting this goal? Without a clear end-goal, you will likely give up on a smaller goal. Simply saying, I want to do more marketing in 2017 isn’t enough to make you do it, but having a higher purpose is. An example of this may be; My goal is to do 5 Facebook posts per week in order to build my authority on Facebook. With the end-goal of building authority, you are creating a higher purpose and are more likely to stick to your original goal.
3. Listening to negativity
Whether the negativity is your own self-doubt or a friend or family member who makes you doubt your own ability, shut it down. This is easier said than done, and may require some soul searching on your part. But, it will be the single most helpful thing you can do to ensure you reach your goals. Negativity is killer, it kills the heart, the soul and the spirit, rendering you unable to do positive things with your life.
In addition to managing the things that prevent us from reaching our goals, we must also understand what makes a goal achievable. When it comes to social media goals, I implore you to look beyond vanity metrics such as likes and followers. Although, great social proof, these will not lead you to lasting and significant results.
Instead, look to create goals that will be a step in the direction of getting you to even bigger goals. You must climb a ladder rung by rung.
When considering your goals, keep the elements of an achievable goal in mind, a great goal must be:
We’ve already covered vague goals and how detrimental they can be to achieving our goals. Specific goals are key to getting where we want to be. An example of a specific social media goal is: Post to Facebook 3x a week OR Do one live video on YouTube/Facebook/Instagram each month
How will you know if you reached your goal if you can’t measure your progress? You should be able to look back and see that you’ve hit the measurable of your goal or note that you need to better next week. For example- you can look back over your Facebook feed and see that you did, in fact, post 3x last week. If you didn’t, try again the following week and again measure your progress. Measuring your progress as you go along will hold you accountable and keep you on track.
Really think about whether or not the goals you are setting are attainable for you. Sure, we’d all love to have production quality videos, but if you can’t afford the equipment or don’t have hours of time for editing, you are not setting an attainable goal and instead setting yourself up for failure.
The relevance of your goals really speak to the higher purpose of your goal. Will what you are setting out to do get you the positive outcome you ultimately seek? If you set a goal to post to LinkedIn 5x a week, but your audience is on Instagram, you’re not setting a goal that is relevant to you or your business. Try to look deeper into the future when setting goals and you will likely have more relevant goals.
5. Time Sensitive
A time sensitive goal has a beginning and an end, you will easily be able to see if you reached your goal or if you need to extend the timeline for your goal. However, having a time frame set will keep you accountable either way. I recommend breaking larger goals into much smaller ones and setting definitive timelines for each. For example, Instead of saying, I will write a book in 2017… Try, I will write the outline of my book by January 31st, then, upon completion set a new goal to complete the first chapter by the subsequent month and so on and so forth. Breaking a larger goal into several smaller goals will make it easier and give you things to celebrate along the way.
Detailed explanations of each tip are covered in the show. To listen, simply press play above.
Today’s FREE resource-
On today’s show, we announced a free resource for you to utilize to improve your social media marketing. We will have a free resource available each week. This week’s free resource is the Social Media Goals Guide which will walk you through setting goals and measuring the progress on your goals.
Mandy Davis is the owner of Ingrain Social Media a boutique, digital marketing agency in Bend, Oregon that specializes in digital marketing with an emphasis on social media marketing. Mandy helps clients from all walks of life and industries get their brands found online.