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We all know the childhood story of the Tortoise and the Hare… The Hare believing he has the advantage in the race, becomes complacent and lazy. So much so that he takes a nap in the middle of the race. While the Tortoise who was confident in his endurance and motivated by something to prove, takes it slow and steady, ultimately winning the race.
This classic fable serves as a great analogy of the thought processes around marketing and business, especially when it comes to executing a social media strategy. There is a thought among many businesses and individuals that if there are not results, no measurable ROI, it is not worth the time. Think about this in terms of the Tortoise, what if he had simply told himself he wouldn’t be able to win the race and just gave up because it wouldn’t be worth his time to even try?
When it comes to social media, slow and steady wins the race. Here are a few tips to keep you moving along at a steady pace when you’re feeling discouraged as you see your competitors zoom by.
Keep posting– Even if you aren’t getting the interaction you want, or the return you had expected, keep posting! You have to BUILD a network, and this takes time. It’s a marathon and not a sprint.
Be consistent– A lot of people go all-in for a short period of time, don’t see the results they want, then just give up. Being consistent means setting a schedule you can maintain and sticking to it.
Ask for interaction– You ask questions, try to get interactions and yet you’re not seeing the interaction you want. Ask for it from your fans, and keep asking for it. Eventually folks will start responding, and those talkative people will become a valuable part of your network. These connections will build loyalty and brand value.
Don’t give up!– Even if you can only post one social media update a week, that’s still 52 posts a year. If you look around your competitors social media pages, you will likely find most of them have few posts if any. Sticking with it and posting even minimally is better than nothing. What’s your thought when you go to a website or Facebook page and there’s no content? More likely than not, you either get the impression that they don’t care, or don’t value their customers enough to keep them up to date. Don’t be this business!
Keeping up on social media doesn’t have to be time-consuming or tedious, stick with it and give it the time that you can, and remember; slow and steady wins the race!
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