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“Only 54 people redeemed the coupon.”
“My ad only reached 432 people.”
“The last thing I posted on Facebook only reached 121 people.”
I hear statements like these daily. All of which are said with a tone of disappointment or frustration. We have wired business owners to want more, to need more. Our digital era has turned people into numbers on a screen. People… human beings have been reduced to redemptions, reach, likes, shares and comments.
Although I understand where business owners are coming from (I truly do!), I want to help change the dialogue of these conversations from one of disappointment and frustration, to one of gratitude.
Those 121 people you reached with your ad = 121 real life human beings with thoughts, feelings, and buying power. That is 121 more opportunities you have to make a sale than you had before you ran that ad, and 121 more people to be appreciative for.
What we need, not just in business, but also in life, is gratitude.
- The quality of being thankful; readiness to show appreciation for and to return kindness.
Gratitude is a big theme for me… I truly believe if we practiced more gratitude, we would have a higher rate of customer satisfaction and, ultimately a better business.
Many business owners will tell you in the same breath that they appreciate their customers while complaining that they either don’t have enough of them, or the ones they have don’t spend enough. All the while, they are never really taking the time to truly appreciate the customers that they do have.
The Power of Gratitude in Business
There’s this really interesting thing about gratitude… the more you practice it, the more magnetic you become. People are attracted to folks who are truly, genuinely grateful. It’s like a magnetic pull.
People are wired to be attracted to rewards. Some rewards are tangible such as a paycheck, discount or free item. Although rewards come in an intangible form as well. A sincere Thank You, show of appreciation, friendship or gratitude will give folks a boost that no “prize” or “discount” ever could.
Once you start making people feel appreciated, they will want to continue to receive that feeling. They will start to take notice of where they get that feeling, and perhaps more importantly, where they don’t receive that feeling (your competitors), and they will start talking about how great they’ve felt doing business with you, encouraging even more people to become your customer.
You can’t fake gratitude, it has to be very genuine. You have to be authentically grateful for the blessings your customers have brought your business and your life. Practice will make this easier over time.
Ways to practice gratitude:
1. Reflect on your business accomplishments and milestones.
2. Think about a time a customer has made a positive impact on your day.
3. Remember your first big sale.
4. Think of a positive memory of your business. Was there a time you really helped a customer? Have you made an impact in the community?
5. Name 3 things you’re grateful for right now
Commit to practicing gratitude both in business and in life every day. I guarantee, this will revolutionize the way you view your life, your business and your customers! Once you’re comfortable with establishing a feeling of gratitude, we’ll work on expressing it. Stay tuned for How to Express Gratitude to Customers.
Mandy Davis is the owner of Ingrain Social Media a boutique, digital marketing agency in Bend, Oregon that specializes in digital marketing with an emphasis on social media marketing. Mandy helps clients from all walks of life and industries get their brands found online.